You might think that your business does not need a mobile app to stay in the market but that was in the past. With the purchasing power now shifting towards the younger segment of the market, the more tech-savvy Millennials and Gen Z, every business needs to adopt the communication habits of its audience. According
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29Jun
The Importance of SEO in Marketing
The need for a website is an agreed upon matter, but when it comes to implementing a Search Engine Optimization (SEO) strategy many still wonder if they need it. SEO is a strategy that encompasses nearly every aspect of site building and content development. Its aim is is to demonstrate your value to the search
13Jun
Augmented Reality Benefits in Marketing
With the flux of information and advertisement that floods our mobiles, malls and roads, marketing is becoming evermore an important aspect of any business, small or large. The American Marketing Association defined Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,
09May
Virtual Reality (VR) in our life today
Augmented Reality and Virtual Reality software are on the rise they have become popular trends in the past 2 years. They’re emphasis is on the visual communication experience. Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone, we often encounter it in games such as
09May
When does your business need a Point-of-Sale system (PoS)?
We’re all familiar now with the PoS systems as we cross them in our daily lives as we go about our shopping and dining payment process. But many of the small shop owners, local restaurants, auto body parts or dry cleaners think that they’ve got to have higher sales, complicated menu or an endless inventory
09May
Augmented Reality (AR) in the business world
Augmented Reality (AR) has recently found a way to enhance the business, health, military and education industries. Unlike Virtual Reality (VR), which immerses us completely in a virtual world, AR integrates virtual objects in our surroundings by superimposing digital images and animations to the real world, and we need only our smartphones to
08May
Isn’t it marvelous to live in a time when eLearning exists?
The core of learning is based on human collaboration in knowledge and work. With the revolution of telecommunication in the late 1960’s, with the invention of the email in the 1970’s and with the expansion of the networking innovations in the 80’s and 90’s, eLearning was born. It was the start of learning management