Who doesn’t love some extra discount while shopping? Valassis statistics show that over 90% of consumers have used a physical or digital coupon code in some way, and 30% of millennial consumers ALWAYS use coupons! This being said, there is no doubt that using coupons for your eCommerce business or even offline business is not
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28Jan
How social media marketing has evolved
Before social media boomed, marketers thought that social media marketing was just another fad likely to pass soon. But when Facebook began to attract attention since 2004, more social media marketing strategies were developed. Today, this marketing tool has allowed companies to attract attention without having to spend millions of dollars on advertising. Historical overview
07Oct
Indoor Positioning & Navigation
Places of Usage As discussed in the previous articles, Indoor positioning and navigation systems provide accurate positioning and navigation inside covered structures. Indoor positioning systems are used to locate people and assets while navigation systems help visitors, employees or travelers navigate inside buildings. With the introduction of smartphones and beacon technology, the applications of indoor
24Sep
Indoor Navigation Systems Explained
The need for navigation is steadily increasing, not only outdoors but also indoors. As I previously explained, GPS guarantees high levels of positioning accuracy.However as GPS only functions outdoors, Indoor Positioning Systems (IPS) were developed. With the IPS locating an object or a person, indoor navigation became possible. Indoor navigation needs indoor maps as well
24Sep
Indoor Positioning System Explained
The Global Positioning System or GPS is now a familiar technology to everyone who owns a smartphone. But everyone also knows that GPS and other satellite technologies lack precision or fail entirely inside multistory buildings, parking garages, and underground locations. Since GPS is unreliable in interior spaces, accurate Indoor Positioning Systems have been developed in
12Sep
Reap the benefits of a Smart Attendance System
When small and medium businesses are trying to grow today, they are integrating as many innovative solutions as they can. And as relying on paper sheets has long been gone, Smart Attendance systems come as a natural next step in our world. An Attendance system is not only an innovative green solution with: Electronic tags
09Sep
How Would a Smart Nursery Application Help You Manage Your Day Care Facility?
The educational sector has been integrating technology in much success for quite some years now. Subsequently, Nursery Management applications have become a popular solution for kindergartens or preschools. A Smart Nursery application allows the owners to access, monitor and control their institutions without any physical presence. What could be more important in an age
02Sep
What does it mean for your business to go Smart?
It all started with the use of laptops, mobile phones, and the Internet was introduced to enhance productivity. Then, technological innovations became more intricate. The introduction of smartphones, tablets and other speedy devices into the market had led to the invention of apps, software, and cloud computing. Now more than ever, companies are understanding the
24Aug
Smart Clinic Software and Apps Benefits
The use of digital information and communication technologies has overtaken all industries. Healthcare industry has always been one of the first to benefit from technological advances and to practically integrate it. As digital communication has transformed our daily routines, the digitization of healthcare services is now expected among all age groups. It’s true that
15Aug
Artificial Intelligence In Digital Marketing -Part 2-
We discussed before how Artificial Intelligence has helped marketer develop insightful campaign through refined market segmentation, accurate data and how it improved customer interaction. AI is a broad term covering all technology that seeks to mimic human intelligence. As a result of I would like to discuss some of the most effective AI technologies for