The need for a website is an agreed upon matter, but when it comes to implementing a  Search Engine Optimization (SEO) strategy many still wonder if they need it. SEO is a strategy that encompasses nearly every aspect of site building and content development. Its aim is is to demonstrate your value to the search engines – Google, Yahoo, Bing, etc. – in order to help customers find you easily on said search engines. People tend to search more and more for what they need online. As a result an effective SEO strategy will help a website rank highly for queries relevant to its content. An effective SEO strategy gives businesses a bigger chance to be seen. According to Accenture, an estimated 94% of B2B buyers say that they search online before making a purchase.

SEO importance in Marketing

As for the importance of SEO for B2C, it can be shown through the following two reports:

1. Statista reports that global ecommerce is expected to reach $4.5 trillion by 2021
2. LSA-Acquisio report found that 75% of mobile searches result in a store visit within 24 hours, and 30% of these visits result in a purchase. In conclusion the technical part alone isn’t what makes a high-quality SEO strategy important. But rather the above translates to your audience is what makes it absolutely necessary for businesses now and in the future. As online search touches the three pillars of marketing, attract, engage, and convert, SEO strategy became indispensable for marketers.

Improved visibility as site rankings improve

As websites start implementing their SEO strategy, by fixing page errors and selecting specific keywords to optimize their content, they will start gaining ranking position. It cannot be expected to make it into the top SERP spots right away. The ranking process is continuous and should be always updated as Google makes thousands of algorithm changes a year. Building credibility cannot happen overnight and is a result of elements like:

• Quality backlink profiles.
• Positive user behavior.
• Machine-learning signals.
• Optimized on-page elements and content.

But with the proper boosting of visibility, a website starts to see an improved organic performance.

Better engagement with site users

When a company starts updating and fixing its pages errors the user experience improves dramatically. People will be able to easily find what they need. Providing the right content to the right user at the right time in their journey helps them accomplish their task, which in turn encourages more leads to convert to customers.

Improved user experience

Improving the user experience on a website goes hand in hand with effective SEO. Just as a better engagement converts leads to customers, an improved user experience is a sure way to grow the recurrent customers’ list.

Increasing visibility with Local SEO

With the rise of mobile traffic, local search has become fundamental for the success of small and medium-sized businesses. Local SEO optimizes your digital property on a specific area so people can find them quickly and easily. This is done by optimizing the website and its content, including per se local listings relevant to the location and sector a brand belongs to.

Although a website starts gaining visibility shortly, SEO strategy takes time and commitment to actually reap the fruits. And as most aren’t well-versed in today’s SEO requirements, most businesses should turn to SEO agencies to get results. They cannot be more wrong as SEO is quantifiable and its results are able to outweigh the initial investment. The importance of search engine optimization is in brand building, more organic traffic, a higher percentage of that traffic becoming lead. SEO importance also includes business growth outside of geographic boundaries and a greater understanding of what customers want to see. In short, SEO will allow you to connect with those searching for your product or service. It also helps turn them into customers. So take those first steps towards digital success. As Bill Gates famously said “the future of search is verbs.”